![]() ![]() In other words, if you report monthly, you would have a Monthly Growth Rate which will be a different result to say a Weekly Growth Rate or Quarterly Growth Rate. Growth Rate is the only metric which is time-dependant. The Growth Rate is a percentage that shows how fast a Facebook Page is growing in Followers (or indeed shrinking if there's negative growth). Social Status also publish a monthly Facebook Engagement Rate benchmark. The downside is that you can't divide public Engagements by Reach (since Reach is a private metric) so ER is instead divided by Followers (or Page Likes for older Pages). If you're benchmarking ER competitively in Competitor Analytics, you're in luck since this is based on public Engagements (Reactions, Comments, Shares) which is a much fairer cross-channel comparison. So keep this in mind when benchmarking ER in Profile Analytics. ![]() Each social channel reports ER based on their channel-specific "Engagements" metric and as we know from above, each channel rolls-up Engagements differently. Warning: there are several ways to calculate ER. The metric is expressed as a percentage and when looking at ER across multiple posts, we simply average the post ER's. Engagement Rate is calculated as Engagements divided by Post Reach. ![]() The Engagement Rate (ER) is the best metric to answer the question: "how engaging is the content?". ![]()
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